For lenders
Your institution already has a page here. Claim it, free.
We built a page for every US bank and credit union that files a call report, and for the non-bank lenders named in public loan files. Find yours to see what it shows and what only you can add.
Claiming is free. Verified (paid) is $99 to $449 a month by size, $149 for any non-bank. Pricing
It takes a work email at your own domain and a code we send to it. Claiming is free and stays free.
What only you can add
- Free when you claim: correct a fact, say what you lend on in your own words, and see your report.
- With Verified (paid): named loan officers with direct lines, messages from your page to your inbox, and lending details you confirm, with the date.
How it works
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1
Your page exists
It is built from regulator filings and public loan files, with the source and date beside every figure. It stays up, unchanged, whether you claim it or not.
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2
Claim it, free
Prove a work email at your own domain with a code. Then correct a fact, add a short statement about what you lend on, and see how your page is used.
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3
Get Verified
A flat monthly fee, set by your size. Confirm your lending details, list your loan officers with their consent, and receive messages from your page. The label reads "Verified (paid)".
What each listing gets
Every lender starts as an Unverified listing, which says nothing about the lender itself. See one bank's page in all three states.
| What you get | Unverified listing | Claimed (free) | Verified (paid) |
|---|---|---|---|
| Every public figure, each with its source and date | Yes | Yes | Yes |
| Your main public phone and website | When a public source has them | Yes | Yes |
| Corrections, with evidence | Free for everyone | Free | Free |
| Your report: page views, total search appearances and reads by AI assistants | No | Yes | Yes, plus searches you appeared in by market and a monthly email |
| Your own words about what you lend on | No | A short statement (280 characters) | A full description, credit box, dated rates and your logo |
| Named loan officers with direct contact details | No | No | Up to 5, each with that person's consent |
| Messages from your page, to an inbox you choose | No | No | Yes |
| People who can manage the page | No | 2 | 3 |
| Where you appear in search and lists | Set by the public data | Set by the public data | Set by the public data. Paying never changes it |
| Price | Free | Free | From $99 a month, set by your size. See every price |
Join the Verified waitlist Every price and what it includes
Verified is not on sale yet: it opens from a waitlist, and joining charges nothing. Growth and Enterprise, for the largest lenders and several charters, are priced with you. Ads are sold separately, by whole state today, with county and metro areas to follow: advertise.
Counted from the public record
- 10,906 lenders on record, each with a page
- 258,919 recorded loans from HMDA and SBA files, each with its source and date
- 3,229 pages with no phone number, because the files we read hold none. Only the lender can add one.
Counted from the lender records in this build: call reports as of June 30, 2026, HMDA for 2025, SBA loans through September 30, 2026. What each count means.
What your report shows, once you claim
- Views of your page, and reads of your record by AI assistants and the API.
- How your public figures compare with lenders of your kind in your state.
- The number of searches your institution appeared in. With Verified: that number by market, messages sent from your page as a count, and the same report by email each month.
Counts only: nobody at a lender ever sees who searched or who viewed a page, and a count under 5 prints as "fewer than 5". See the sample report. See the monthly email.
Questions lenders ask first
Is this a scam?
No. Your page was built from public records: FDIC and NCUA call reports, and HMDA and SBA loan files. Nobody will ask you to pay to keep a page or to fix one. Claiming is free, corrections are free for everyone, and paid plans are not on sale yet: they open from a waitlist, and joining charges nothing. How the pages are built. Every source.
Why is my bank listed?
Every US bank and credit union that files a call report has a page, and so does every non-bank named in public HMDA or SBA loan files. Nobody signed up for one. Lender names are used only to identify the lenders that the public records describe. The Lender Report is not affiliated with, sponsored by or endorsed by any lender or government agency named on this site, unless a page says so. All trademarks belong to their owners.
Does paying change where we appear?
No. Paying never changes where a lender appears in search, lists or rankings. Order is set by the public data and the filters a visitor chooses, and the code that sets it cannot read who pays. Verified is a paid listing. Order is not affected by payment. How results are ordered.
Can I remove my page?
A true public record stays up: nobody can have it removed, by asking or by paying. Errors are fixed free. See something wrong? Write to desk@lender.report or use the correction form. We reply within 2 business days and fix confirmed errors within 10. We correct our own mistakes at once. Where the public record itself is wrong, we show the lender's correction beside it and tell you how to ask the agency to fix the source. Any named person can be removed within 5 business days, and we do not ask why. Corrections. Removal.
Who runs this?
The Lender Report is operated by JPro Labs LLC. The Lender Report is not a bank or a lender. It does not make loans or credit decisions. Listings are built from public records. About us. How we make money. Write to desk@lender.report.
What does Verified check, and how long does it last?
That the person managing the page works at your institution, using a work email at your own domain, and the lending details you confirm, with the date. It is a paid listing, not a rating. It lasts 12 months from your confirmation; without a new one, or when a plan ends, the page shows Claimed again. Verification Policy.
What will our compliance team ask?
Fees are flat, never tied to a message, a loan or a loan size. Commercial-purpose lending only. Named people are listed only with their consent. Their questions, answered, and the vendor packet.
Start with the free step. Find your institution, and claim its page with a work email and a code.