For lenders
Show your page on your own site
A claimed page can carry facts from the public record on your own site. Each one links to the page that shows its numbers, with its source and date. The free marks are not for sale, and no plan changes what they say.
Your marks
Files, codes and the rules for each
How a mark looks
A sample. Example Lender is a stand-in
[number] multifamily loans recorded, [year]
Source: HMDA, as of [date]
- The sentence is the same sentence your page prints for that fact, made by the same template, so your reviewer can compare them.
- The source and the date the figure is as of are part of the mark.
- It links to that fact on your page, where the source, the method and a way to cite it are one click away.
- Its alt text carries the whole sentence. A machine can check the claim without trusting the picture (see the verify record below).
Marks you can show, free
Nothing unlocks one but the data
A mark is one fact from the public record, worded exactly as it is on your page, with its source and date. A mark is available only when the number meets its floor on the day the data is refreshed, and no plan changes that. A count under 5 is never printed.
| Mark | What it says, exactly | When it is available |
|---|---|---|
| Profile claimed | Profile claimed on The Lender Report, [month year]. Claiming is not an endorsement by The Lender Report or any regulator. | A claim was accepted. |
| Multifamily loans | [number] multifamily loans recorded, [year]. Source: HMDA, as of [date]. | 5 or more loans. |
| 1 to 4 unit investor loans | [number] investor 1 to 4 unit loans recorded, [year]. Source: HMDA, as of [date]. | 5 or more loans. |
| SBA 7(a) loans | [number] SBA 7(a) loans, [window]. Source: SBA, as of [date]. | 5 or more loans. |
| SBA 504 loans | [number] SBA 504 first-lien loans, [window]. Source: SBA, as of [date]. | 5 or more first liens. |
| Commercial real estate held | Holds $[amount] of commercial real estate loans, [date]. Our calculation from call report data. Not a rating. | A bank or savings institution with a call report on file. |
| Real estate loans, credit union | Originated $[amount] of real estate loans, [period]. Source: NCUA call report, as of [date]. | A credit union whose NCUA filing has the figure. |
| States | Loans recorded in [number] states, [year]. Source: HMDA and SBA, as of [date]. | 3 or more states. |
| Rank by loans recorded | #[rank] in [state] by multifamily loans recorded, [year]. Ranked by loans recorded, not a rating. Method and source. | The first 25 in a published ranking by volume. Volume only, never a concentration or any bad-news measure. |
The one paid mark
Part of a Verified (paid) listing
A mark that says your institution confirmed its own lending details on a date. It is your statement, not ours, and it says nothing about quality. The mark says Verified (paid) in its own text, its alt text and its verify record, because a lender that pays us is a connection a reader may want to know about. It is not on sale yet: plans and the waitlist. When the confirmation is more than 90 days old, or the plan ends, the mark is withdrawn and its verify record says so, until you confirm the details again.
| Mark | What it says, exactly | When it is available |
|---|---|---|
| Verified (paid) | Verified (paid). Lending details confirmed by [Lender] on [date]. Verified is a paid listing. Order is not affected by payment. | A Verified (paid) plan, and lending details confirmed in the last 90 days. When either ends, the mark is withdrawn. That is stricter than the label on your own page, where a confirmation lasts 12 months. |
The embed kit
Two ways to show a mark, and no code from us
- An image file. A fixed, versioned SVG on this site, with the sentence as its alt text. It is a picture and an address, not a script.
- A line of text. The same sentence as plain HTML with a link, for a page that should not load an image.
- Nothing else. No script, no iframe, no tracking, nothing loaded from another company. Nothing about who views a mark on your site is sent to us.
- Links. Every mark link carries
rel="nofollow noopener", free or paid, so a mark is never a way to get a link or a ranking. We never ask for a link as a condition of any plan. - A verify record. Each file has a small JSON record beside it saying what it claims, whether it is still current, and whether it is paid. An AI tool can check a mark on your site against it. The shape is below.
{
"id": "mf_loans@[version]",
"slug": "[lender-slug]",
"mark": "mf_loans",
"text": "[number] multifamily loans recorded, [year]",
"status": "current",
"is_paid": false,
"data_as_of": "[date]",
"valid_through": "[date]",
"source": "HMDA",
"fact_url": "https://[host]/lender/[lender-slug]/#fact-mf-loans",
"rel": "nofollow noopener"
} Statuses are current, stale (past its date, now worded as historical) and withdrawn (its condition failed, so take it down).
When a mark changes
Automatic downgrade, manual upgrade
Your compliance team has to approve every public claim, so a mark never rewrites itself into something better. Each mark is a numbered version with fixed wording, and your reviewer signs off a version once.
- When the next data refresh changes a number, we offer the next version. The old file keeps working and keeps saying what was true, because its date is in the text.
- A version stays current until 90 days after the next scheduled refresh. After that the old file adds "(historical)" and its verify record says stale. That change only makes the claim more cautious, so it needs no sign-off.
- If the condition stops being true (the credit box lapses, the count falls under 5, the plan ends), the record says withdrawn and your managers are told by email.
The rules for using a mark
- Do not change the words or crop the date. Each mark keeps the date it was true.
- Take a mark down within 14 days of a withdrawal notice.
- Do not place a mark beside deposit rates.
- Do not use a mark to suggest an endorsement by The Lender Report, the FDIC, the NCUA or the SBA.
- Keep the as-of date visible.
- You are responsible for how your own advertising uses a mark.
These are part of the lender plan terms.
What we never sell or give
- The words best, top, number one (other than the rank mark worked out by a published formula), leading, preferred, recommended, featured, approved, trusted, verified lender, partner, official and spotlight
- An award, a winner, a pick, a star, a score, a grade or a review
- A seal, logo or sign that looks like the FDIC, NCUA, SBA, HUD or any agency
- A claim that a bank is safe or sound, or anything about deposits
- An as-seen-in credit, or any mark that is visible only because someone paid, other than the one paid mark described here
Get the files
Find your institution above and sign in. Claimed pages get the files. Not claimed yet? Claiming is free. Questions: desk@lender.report. For your compliance team