Advertise
Media kit
What the site is, what an ad is, and what we will and will not report. Every number here is read from the data files when the page is built. Advertising never changes the order of results or any published number.
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The record an ad sits beside
From public filings, with dates
| What | Figure | Detail | As of |
|---|---|---|---|
| Lenders on record | 10,906 | 3,840 banks, 473 savings institutions, 4,299 credit unions and 2,294 non-banks | Call reports as of June 30, 2026 |
| Recorded loans shown | 258,919 | 72,843 multifamily (HMDA), 175,022 SBA 7(a), 11,054 SBA 504 | HMDA 2025; SBA through September 30, 2026 |
| Kinds of loan an ad can be about | 10 | Multifamily, 1-4 unit rental, business purpose, Investor commercial real estate, Owner-occupied commercial real estate, Construction, Residential development, Farmland, Business loans, SBA 7(a), SBA 504 | The rate card |
| States open to ads | 46 of 54 | Paused until legal review is done: California, Illinois, Minnesota, Arizona, Nevada, South Dakota, North Dakota, Vermont | The rate card |
| Data build | November 12, 2026 | Every figure on the site carries its source and date | Build log |
These are counts of lenders and loans in government files, not of visitors. Every lender in the record has a page and appears in search whether it pays or not. Method · Sources
Audience: what we can tell you, and when
No number is printed before it exists
A media kit usually opens with visitor counts. We have none to print: the site has not finished its first full month of counting, and we will not estimate, borrow or round up a figure. This is what each number will be when it exists.
| You might ask for | Today | What will be reported |
|---|---|---|
| Monthly visitors | Not published yet. | Sessions on each market's pages over the last 90 days, updated monthly, starting after the first full month of counting. Counted by us with no cookie and no identifier, with the method beside the number and the words "Not a guarantee". |
| Who the readers are | Not measured, and it will not be. | We hold nothing about a visitor: no profile, no account is needed to read, and no audience data comes from anyone else. The pages are written for commercial mortgage brokers, business owners looking for a loan, and the AI tools that answer them. |
| Impressions for my ad | None yet: no ad has run. | Daily counts of how many times your ad was shown, by kind of loan and state, in your account and as a CSV. |
| Click-through rate | Not counted. | Taps on an ad's link stay uncounted until legal review clears it. Until then a report says "not counted", never zero, and no rate is worked out. |
| Leads or loans | Never. | We do not send leads, route borrowers or take loan requests for an advertiser, and no fee depends on any of them. |
| Customers and case studies | None yet. | No advertiser has run an ad. We will not print a name, a logo or a quote without written consent. |
The ad, in short
The whole specification is on the Ad specs page
| Item | Rule |
|---|---|
| Headline | 60 characters |
| Body | 140 characters. Numbers come only from facts we write from the public record, or a rate already published on your page |
| Logo | Optional. Your own, 120 by 40, 64 KB at most |
| Link | One link, to your own verified domain |
| Label | Ad, and who paid for it, in plain text before your name. It cannot be removed for any price |
| Advertisers a market | At most 3, taking equal turns by the hour. No auction and no weighting |
| Shortest run | 30 days |
| Pause | Takes effect on the page within 5 minutes |
| Proof of what ran | A dated copy of the page when the ad goes live and about every 30 days, kept 7 years |
A sponsorship is sold for a whole county, a whole metro area or a whole state. We do not sell or deliver ads by ZIP code, census tract, neighborhood or any area smaller than a county, and an advertiser cannot leave out any part of a market. State prices are on the rate card. The price for a county or a metro area is not set yet. It comes in the email we send when sponsorships open, and you decide then.
A page shows at most one ad. The advertisers in a market take the place in turn, one hour each: alone in a market, your ad is the one shown every hour; with two, every second hour; with 3, every third. No one can pay for more turns.
Ad specs · How an ad is signed off · Advertising Policy · Vendor packet
What is offered
Prices appear when they are final
- Market sponsorship, one kind of loan. One kind of loan in one whole state. The ad on Loan Comps and search results for that kind of loan in that state, and on its list pages where the state has them.
- Market sponsorship, every kind you choose. Every kind of loan you chose, in one whole state. The same for each kind of loan you chose in the state, and the ad on the state's page.
- Market report. Who is lending in one county, metro area or state, by lender and year, from public files. See a real sample
- Data marks. One fact from the public record for your own site, with its source and date. Free. The marks
What a fee never changes
Written into our terms
- Every lender in the record has a page and appears in search, whether it pays or not.
- No fee changes, hides, delays or removes a figure from a public filing.
- No fee changes the order of search results. The order is published, and payment appears nowhere in it.
- No fee earns a grade, a score or a good word from us. We publish no scores at all.
- Corrections with evidence are free and follow the same steps for every lender, whether it pays or not.
- No fee is tied to leads, clicks, loans or loan size. Borrowers are never charged anything.
Where the data comes from
Government files only
| Code | Source | What it covers | Pulled |
|---|---|---|---|
| S1 | FDIC BankFind Suite API, /banks/financials (Call Report), report dates 2026-06-30 and 2025-06-30 | Bank balance sheets, book by category, capital. | October 28, 2026 |
| S2 | FDIC BankFind Suite API, /banks/institutions | Bank names, HQ, charter, holding company, website, status. Pulled the same day as the structure history. | November 9, 2026 |
| S3 | FDIC BankFind Suite API, /banks/locations | Bank offices by state. | October 28, 2026 |
| S4 | NCUA 5300 Call Report quarterly data, cycle 2026-06 and 2025-06 | Credit union financials, commercial loans, originations, branches. | October 28, 2026 |
| S5 | CFPB/FFIEC HMDA public data: multifamily originations 2024 and 2025, 2025 loan register for 1-4 unit investors, transmittal sheets | Multifamily originations and 1-4 investor aggregates. | October 28, 2026 |
| S6 | SBA 7(a) and 504 FOIA loan-level data, as of 2026-09-30 | SBA approvals by lender. | November 8, 2026 |
| S7 | FDIC BankFind Suite API, /banks/financials, 12 quarters ending 2026-06-30 | Quarterly trend per bank. | November 8, 2026 |
| S8 | NCUA 5300 Call Report quarterly zips, 12 cycles ending 2026-06 | Quarterly trend per credit union. | November 12, 2026 |
| S9 | US Census Bureau county FIPS codes | County names. | November 12, 2026 |
| S10 | OMB metropolitan delineation, 2023 list 1, via Census | Metro names and county to metro mapping. | November 12, 2026 |
| S11 | FDIC BankFind Suite API, /banks/history | Merger, closing and name-change events, to identify a merged or closed bank's successor. | November 9, 2026 |
| S12 | FHFA Federal Home Loan Bank member list | FHLB membership flags. | November 12, 2026 |
| S13 | HUD FHA multifamily firm commitments and initial endorsements database | FHA multifamily lending by lender, fiscal 2025 and 2026, by hand crosswalk. | November 12, 2026 |
| S14 | CMBS loan-level data from SEC ABS-EE filings (SEC EDGAR) | CMBS originator of each loan since 2025-07-01, matched to lenders by hand crosswalk. | November 12, 2026 |
| S15 | Freddie Mac Optigo lenders page | Not used in this build. The Optigo lender list is held out until the owner and counsel decide whether it may be used; no record cites this source. | November 12, 2026 |
| S16 | NCUA Credit Union Details | Credit union websites, field of membership, FHLB flag. | November 12, 2026 |
| R1 | 12 CFR 32.3, lending limits, national banks | 15% general lending limit. | November 12, 2026 |
| R2 | 12 CFR 723.8, aggregate member business loan limit | Credit union MBL cap and exemptions. | November 12, 2026 |
| R3 | 12 CFR 723.4, commercial loan policy, loans to one borrower | Single-borrower limit, greater of 15% of net worth or $100,000. | November 12, 2026 |
| S17 | FFIEC Community Reinvestment Act (CRA) small business and small farm loan data, disclosure files, calendar years 2022 to 2024 | Small business and small farm loans a bank reported as originated, by size, state and county. Banks at or above about $1.6 billion in assets file it. | November 12, 2026 |
| S18 | SEC EDGAR Forms 10-Q and 10-K (XBRL): term loans by year of origination, bank holding company groups | Balance still held, at the filing date, of loans originated in the current and prior fiscal year, at the level of the SEC registrant and its subsidiaries together. | November 12, 2026 |
| S19 | FDIC Summary of Deposits, June 30, 2026: offices by county | Full-service and limited-service offices by county. Deposit amounts are not carried. | November 12, 2026 |
| S20 | FFIEC Call Report bulk data (CDR), report date June 30, 2026 | Undrawn construction and commercial and industrial commitments. | November 12, 2026 |
| S21 | Farm Credit Administration: Farm Credit System public directory and quarterly call report | Farm Credit System banks and associations, with loans outstanding by type. | November 12, 2026 |
| S22 | SBA lists of Certified Development Companies, Small Business Lending Companies, Community Advantage lenders, microlenders and SBIC licensees | Program rosters. A listing is membership, not lending volume. | November 12, 2026 |
| S23 | SEC EDGAR: Business Development Company report and each company's latest 10-Q or 10-K | Business development companies, with balance sheet figures from their own filings. | November 12, 2026 |
| S24 | SEC EDGAR: mortgage REITs, debt funds and other filers that report a loan book (SIC 6798 list and XBRL loan-book search), and each company's latest 10-Q or 10-K | Companies that file with the SEC and report holding loans, with balance sheet figures from their own filings. | November 12, 2026 |
| S25 | CDFI Fund: certified Community Development Financial Institutions | Certified CDFIs. | November 12, 2026 |
| S26 | CDFI Fund: New Markets Tax Credit allocatees | NMTC allocatees by award round. | November 12, 2026 |
| S27 | HUD: FHA multifamily lender rosters (MAP and LEAN) | Approved MAP and LEAN lenders. | November 12, 2026 |
| S28 | Fannie Mae: Delegated Underwriting and Servicing (DUS) lenders | DUS lender roster. | November 12, 2026 |
| S29 | Ginnie Mae: approved issuers | Ginnie Mae multifamily issuers. | November 12, 2026 |
| S30 | USDA Rural Development: approved lenders | USDA guaranteed loan lenders. | November 12, 2026 |
| S31 | NYC Department of Finance: ACRIS recorded mortgages (NYC Open Data), October 2023 to September 2026 | Mortgages recorded in the five boroughs in which a lender is named as the lender. | November 12, 2026 |
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