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A market is one kind of loan in one whole county, one whole metro area or one whole state. At most 3 advertisers share it and take equal turns by the hour. Advertising never changes the order of results or any published number.

Paused means ads are not offered in that state until legal review is done there. You can still join its waitlist.

Every state

Share of recorded loans: HMDA 2025 and SBA through September 30, 2026

A sponsorship is sold for a whole county, a whole metro area or a whole state. We do not sell or deliver ads by ZIP code, census tract, neighborhood or any area smaller than a county, and an advertiser cannot leave out any part of a market. State prices are on the rate card. The price for a county or a metro area is not set yet. It comes in the email we send when sponsorships open, and you decide then. Each state's page lists its metro areas and counties: 972 metro areas and 3,234 counties in all.

A page shows at most one ad. The advertisers in a market take the place in turn, one hour each: alone in a market, your ad is the one shown every hour; with two, every second hour; with 3, every third. No one can pay for more turns.

Ads are paused in 8 states until legal review is done in each: California, Illinois, Minnesota, Arizona, Nevada, South Dakota, North Dakota, Vermont.

Every state: tier, share of recorded loans, price and status
State Tier Share of recorded loans One kind of loan Every kind you choose Status
Alabama 3 0.9% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Alaska 3 0.2% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Arizona 2 1.7% Join the waitlist for pricing Join the waitlist for pricing Paused
Arkansas 3 0.9% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
California 1 13.1% Join the waitlist for pricing Join the waitlist for pricing Paused
Colorado 2 2.1% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Connecticut 2 1.3% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Delaware 3 0.2% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
District of Columbia 3 0.3% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Florida 1 5.9% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Georgia 2 2.6% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Guam 3 0.0% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Hawaii 3 0.2% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Idaho 3 0.8% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Illinois 1 4.8% Join the waitlist for pricing Join the waitlist for pricing Paused
Indiana 2 1.9% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Iowa 2 1.4% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Kansas 3 1.1% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Kentucky 2 1.3% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Louisiana 3 1.2% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Maine 3 0.6% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Maryland 2 1.4% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Massachusetts 1 2.9% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Michigan 2 2.7% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Minnesota 2 2.1% Join the waitlist for pricing Join the waitlist for pricing Paused
Mississippi 3 0.6% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Missouri 2 2.2% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Montana 3 0.4% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Nebraska 3 1.0% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Nevada 3 0.8% Join the waitlist for pricing Join the waitlist for pricing Paused
New Hampshire 3 0.8% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
New Jersey 1 2.9% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
New Mexico 3 0.3% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
New York 1 7.0% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
North Carolina 2 2.1% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
North Dakota 3 0.4% Join the waitlist for pricing Join the waitlist for pricing Paused
Ohio 1 4.0% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Oklahoma 3 1.0% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Oregon 2 1.4% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Pennsylvania 1 3.8% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Puerto Rico 3 0.6% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Rhode Island 3 0.5% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
South Carolina 3 1.1% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
South Dakota 3 0.4% Join the waitlist for pricing Join the waitlist for pricing Paused
Tennessee 2 1.5% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Texas 1 6.5% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
US Virgin Islands 3 0.0% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Utah 2 1.3% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Vermont 3 0.3% Join the waitlist for pricing Join the waitlist for pricing Paused
Virginia 2 1.7% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Washington 2 2.6% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
West Virginia 3 0.3% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Wisconsin 2 2.8% Join the waitlist for pricing Join the waitlist for pricing Waitlist open
Wyoming 3 0.2% Join the waitlist for pricing Join the waitlist for pricing Waitlist open

The share is each state's part of our index: 2025 HMDA multifamily loans plus a third of SBA 7(a) and 504 loans in the 36 months to September 30, 2026, counted in the state of the loan. It is a measure of recorded lending, not of visitors. What the tiers mean · Advertising Policy

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Join the waitlist without naming one. We will write once when sponsorships open, with the price and the terms. Nothing is charged.

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