Advertise
Rates and open markets
One flat monthly price for each market. A market is one kind of loan in one whole county, one whole metro area or one whole state. At most 3 advertisers share it and take turns by the hour. Advertising never changes the order of results or any published number.
Join the waitlist for a market sponsorship
Not on sale yet. This card is what an ad will cost and where it will run. Joining the waitlist costs nothing and orders nothing.
Check a state market
For a county or a metro area, use the market lookup
State prices are on the rate card. The price for a county or a metro area is not set yet. It comes in the email we send when sponsorships open, and you decide then. Find a county, a metro area or a state
Choose a kind of loan and a state to see its tier, its price and how many of the 3 places are open.
The rate card
Annual is 10 months' price for twelve
Ads priced by the state
| Ad | What it covers | Tier 1 | Tier 2 | Tier 3 |
|---|---|---|---|---|
| Market sponsorship, one kind of loan | One kind of loan in one whole state. The ad on Loan Comps and search results for that kind of loan in that state, and on its list pages where the state has them. | Join the waitlist for pricing | Join the waitlist for pricing | Join the waitlist for pricing |
| Market sponsorship, every kind you choose | Every kind of loan you chose, in one whole state. The same for each kind of loan you chose in the state, and the ad on the state's page. | Join the waitlist for pricing | Join the waitlist for pricing | Join the waitlist for pricing |
A sponsorship is sold for a whole county, a whole metro area or a whole state. We do not sell or deliver ads by ZIP code, census tract, neighborhood or any area smaller than a county, and an advertiser cannot leave out any part of a market. State prices are on the rate card. The price for a county or a metro area is not set yet. It comes in the email we send when sponsorships open, and you decide then. An Ad in the digest or the quarterly report is not offered.
One-time items
| Item | What it is | Price, one time |
|---|---|---|
| County report | Who is lending in one county, by lender and year, from public files. A PDF and a CSV. | Join the waitlist for pricing |
| Metro report | The same for one metro area. | Join the waitlist for pricing |
| State report | The same for one state. | Join the waitlist for pricing |
| A second set of peers | Add to any report: a second set of peers chosen by you. | Join the waitlist for pricing |
| Concierge setup | We enter the credit box and statement you give us and produce the packet for your reviewers. We never change a public figure. | Join the waitlist for pricing |
An app or product that uses the data needs a developer license: join the waitlist for pricing. Bulk files and platform licenses are quoted. License and quote.
What the tiers mean
Loans recorded in 2025 and SBA loans through September 30, 2026
Tiers are by where loans are made, not where a bank has its headquarters. Each state gets an index: its 2025 HMDA multifamily loans plus a third of its SBA 7(a) and 504 loans in the 36 months to September 30, 2026, each loan counted in its own state. States are sorted by the index. A state is in Tier 1 while the share of the index before it is under 50%, in Tier 2 while it is under 85%, and in Tier 3 after that. The tiers are worked out again each quarter from the public files, and an order keeps the tier it started at for its term.
Tier 1
9 states
California (paused), New York, Texas, Florida, Illinois (paused), Ohio, Pennsylvania, New Jersey, Massachusetts
Tier 2
18 states
Wisconsin, Michigan, Washington, Georgia, Missouri, Minnesota (paused), North Carolina, Colorado, Indiana, Arizona (paused), Virginia, Tennessee, Iowa, Oregon, Maryland, Utah, Connecticut, Kentucky
Tier 3
27 states
Louisiana, Kansas, South Carolina, Nebraska, Oklahoma, Alabama, Arkansas, Nevada (paused), Idaho, New Hampshire, Mississippi, Maine, Puerto Rico, Rhode Island, South Dakota (paused), North Dakota (paused), Montana, West Virginia, New Mexico, Vermont (paused), District of Columbia, Delaware, Hawaii, Alaska, Wyoming, US Virgin Islands, Guam
Every state
Open slots appear when you choose a kind of loan above
Ads are paused in 8 states until legal review is done in each: California, Illinois, Minnesota, Arizona, Nevada, South Dakota, North Dakota, Vermont. Together they hold 23.6% of recorded loan activity on the index above. A paused state shows "Opens when cleared", and the order flow refuses it. When a state is cleared, this table changes.
| State | Tier | One kind of loan | Every kind you choose | Status | Open slots |
|---|---|---|---|---|---|
| California | 1 | Join the waitlist for pricing | Join the waitlist for pricing | Opens when cleared | |
| New York | 1 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Texas | 1 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Florida | 1 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Illinois | 1 | Join the waitlist for pricing | Join the waitlist for pricing | Opens when cleared | |
| Ohio | 1 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Pennsylvania | 1 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| New Jersey | 1 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Massachusetts | 1 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Wisconsin | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Michigan | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Washington | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Georgia | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Missouri | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Minnesota | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Opens when cleared | |
| North Carolina | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Colorado | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Indiana | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Arizona | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Opens when cleared | |
| Virginia | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Tennessee | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Iowa | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Oregon | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Maryland | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Utah | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Connecticut | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Kentucky | 2 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Louisiana | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Kansas | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| South Carolina | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Nebraska | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Oklahoma | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Alabama | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Arkansas | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Nevada | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Opens when cleared | |
| Idaho | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| New Hampshire | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Mississippi | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Maine | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Puerto Rico | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Rhode Island | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| South Dakota | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Opens when cleared | |
| North Dakota | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Opens when cleared | |
| Montana | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| West Virginia | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| New Mexico | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Vermont | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Opens when cleared | |
| District of Columbia | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Delaware | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Hawaii | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Alaska | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Wyoming | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| US Virgin Islands | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open | |
| Guam | 3 | Join the waitlist for pricing | Join the waitlist for pricing | Waitlist open |
Rules of the rate card
Printed here and written into the order form
These are the terms an order will carry when sales open. Until then nothing can be ordered and nothing is charged.
- Prices are in US dollars. Sales tax is added where it is required. Annual is 10 months' price for twelve.
- Prices are fixed for the term of an order. A change to the list price needs 30 days' notice and reaches new orders only.
- You sign off first and pay second. A market is held for 14 days while the ad is written and reviewed. It is charged only after your reviewer and ours have both cleared the ad, and a hold that runs out frees the place.
- At most 3 advertisers share a market. A page shows at most one ad. The advertisers in a market take the place in turn, one hour each: alone in a market, your ad is the one shown every hour; with two, every second hour; with 3, every third. No one can pay for more turns.
- When orders open, you will pay by card (for orders up to $2,500), by bank debit, or by invoice on net 30 terms with an ACH credit or a wire. The bank details for an invoice come from the invoice itself.
- Annual orders renew only if you tick the box, and we write 60 days before the end. Monthly orders cancel at any time and run to the end of the paid month.
- If a payment fails, the ad stays on for 7 days, then it ends. Ads run for at least 30 days.
- No fee depends on views, clicks, calls or loans. We promise none of them.
Traffic
Published, never promised
Traffic figures appear after our first full month. Until then we print no visitor number, and nothing on this site implies an audience size.
When they appear, each market will show the sessions on its pages over the last 90 days, updated monthly, with the method beside it and the words "Not a guarantee". They will be daily totals counted by us, with no cookie and no identifier, and never a number from anyone else.