Market sponsorship
Sponsor a market in California
One labeled ad on searches for the kind of loan you make, in all of California or in one of its metro areas or counties, for a flat monthly fee. At most 3 advertisers share a market. Advertising never changes the order of results or any published number.
- Status
- Paused until legal review is done
- Tier
- Tier 1 of 3
- All of California, one kind of loan
- Join the waitlist for pricing
- All of California, every kind you choose
- Join the waitlist for pricing
- One metro area or county
- Price not set yet
- Advertisers a market
- At most 3, equal turns by the hour
Ads are not offered in California until legal review is done here. You can still join the waitlist, and we will write once when the state opens.
Hear when California opens
Nothing is charged
Market sponsorships are not on sale yet. Choose the market, join its waitlist, and we will write to you once, when it opens, with the price and the terms. You decide then.
State prices are on the rate card. The price for a county or a metro area is not set yet. It comes in the email we send when sponsorships open, and you decide then.
- A sponsorship is sold for a whole county, a whole metro area or a whole state. We do not sell or deliver ads by ZIP code, census tract, neighborhood or any area smaller than a county, and an advertiser cannot leave out any part of a market. Advertising Policy
- Your own reviewer signs off on every line before anything runs, and nothing is charged before both reviews are done. How an ad is signed off
- Every ad is labeled Ad and names who paid for it, outside the list of results. Ad specs
Questions first? Write to desk@lender.report.
What the public record shows in California
Call reports as of June 30, 2026, HMDA 2025, SBA through September 30, 2026
These figures are for all of California. They are public filings, not visitor numbers. We publish no traffic figure yet: the first one appears after our first full month of counting, by market, with the method beside it.
| Kind of loan | Public record | Source | Where the ad appears | Waitlist |
|---|---|---|---|---|
| Multifamily | 5,674 multifamily loans recorded in 2025 | HMDA 2025 | Loan Comps and search results for this kind of loan in California, and its list page | Join for this kind |
| 1-4 unit rental, business purpose | 60,311 1-4 unit investor loans recorded in 2025 | HMDA 2025 | Loan Comps and search results for this kind of loan in California, and its list page | Join for this kind |
| Investor commercial real estate | $98.6B in investor commercial real estate loans held by lenders based in the state | Call reports as of 2026-06-30 | Loan Comps and search results for this kind of loan in California, and its list page | Join for this kind |
| Owner-occupied commercial real estate | $42.6B in owner-occupied commercial real estate loans held by lenders based in the state | Call reports as of 2026-06-30 | Loan Comps and search results for this kind of loan in California, and its list page | Join for this kind |
| Construction | $13.9B in construction loans held by lenders based in the state | Call reports as of 2026-06-30 | Loan Comps and search results for this kind of loan in California, and its list page | Join for this kind |
| Residential development | $13.9B in construction loans held by lenders based in the state (filings do not split out residential development) | Call reports as of 2026-06-30 | Loan Comps and search results for this kind of loan in California, and its list page | Join for this kind |
| Farmland | $2.96B in farmland loans held by lenders based in the state | Call reports as of 2026-06-30 | Loan Comps and search results for this kind of loan in California, and its list page | Join for this kind |
| Business loans | $55.0B in business loans held by lenders based in the state | Call reports as of 2026-06-30 | Loan Comps and search results for this kind of loan in California, and its list page | Join for this kind |
| SBA 7(a) | 20,988 SBA 7(a) loans in the last 36 months | SBA files through 2026-09-30 | Loan Comps and search results for this kind of loan in California, and its list page | Join for this kind |
| SBA 504 | 2,607 SBA 504 loans in the last 36 months | SBA files through 2026-09-30 | Loan Comps and search results for this kind of loan in California, and its list page | Join for this kind |
Banks report balances, not loans made, so only multifamily and SBA rows are counts of loans. A balance is what lenders based in California hold anywhere, not lending inside the state. Any count under 5 prints as "fewer than 5". Method
Where a sponsor's ad appears
- On Loan Comps and search results when the search is for your kind of loan in California and fits the lending details you confirmed.
- On the list pages for a kind of loan in California. 10 of the 10 kinds have one today.
- On the California lenders page, for a sponsor of the whole state.
- For a county or a metro area: on searches that name that place, and on the lender list page for it where one exists. Searches about anywhere else in California do not show it.
Where it never appears
- On a search for a lender by name, or on any lender's own page.
- Inside the list of results. The ad sits in its own box, outside the list, and the list is the same with or without it.
- On a page with fewer than three results, or beside your own row in the results.
- In API or AI answers, unless the caller asks for ads by name. Then it is a separate, labeled list.
Why California is Tier 1
Worked out from public files each quarter
California holds 13.1% of our index of recorded loans, 1 of 54 by size. The index is 2025 HMDA multifamily loans plus a third of SBA 7(a) and 504 loans in the 36 months to September 30, 2026, each counted in the state of the loan. Tier 1 is the states that make up the first half of the index, Tier 2 the next 35%, Tier 3 the rest.
What a sponsor is told
Counts, never promises
- How many times the ad was shown, by day, kind of loan and state. No cookie, no identifier and nothing about any visitor.
- A dated copy of the page as a reader saw it when the ad went live, and about every 30 days after.
- Taps on the ad's link are not counted until legal review clears it. Until then the report says "not counted", never zero.
- No fee depends on views, taps, calls or loans, and we promise none of them.
- A page shows at most one ad. The advertisers in a market take the place in turn, one hour each: alone in a market, your ad is the one shown every hour; with two, every second hour; with 3, every third. No one can pay for more turns.